Why I walked out.

It's been a busy couple of months. A new project with a client that I can't yet name, which is the hugely satisfying culmination of six years' hard work, not to mention new lessons learned about the need to project manage clients during large scale developments with staggered code deployments. I know I've neglected the blog - just the sort of scenario I warn blogging clients about - but I've had two or three topics I want to blog about knocking around my head and I've been looking forward to having the time to put them into writing.

However, this evening I want to use the blog for a different reason, which is partly by way of explanation of my sudden exit from an event I attended, this evening. The event was called 'Beyond Websites - Using Web Technology Creatively'. I must admit I was slightly dubious about the title, which seemed to offer two different topics but, with the advent of HTML 5, I had little doubt this would be an interesting couple of hours, with a presentation from Keith Mitchell (@specialized), a Research Fellow at Lancaster University, and then a panel discussion.

The presentation was entertaining but a little disappointing, mostly concerned with watching television over the web. There was some talk of community clouds - effectively caching programmes - which I believe will be rapidly superseded by the rollout of more powerful comms and - as the lady from Business Link pointed out - better compression algorithms, anyway, and there was also a demo of some software that would enable the user to watch television whilst viewing a clickable television guide and relevant feeds from Twitter and Facebook, which struck me as reactive rather than innovative development. Certainly I wouldn't have described it as a creative use of web technology.

The panel discussion was a further let down. There was some talk about existing websites, particularly Vimeo, some paranoia about Google claiming copyright to any documents placed on Google Docs (take a *closer* look at the T&Cs) and then some discussion about targeting content, with specific mention of 'Googlezon' from "Epic 2015" (2014, in fact).

So, why the hissy fit, albeit in the relatively middle-class form of walking out?

Well, I won't pretend it was because the session didn't live up to its name (although more on this in a bit). I'm as happy as the next (nerdy) guy to spend an evening talking about the web/Internet and guessing at where it's heading. I would have had no problem with that. There are two overlapping elements to evenings such as this one that really get my goat. The first is a rather smug assumption that we're at the forefront of a cultural movement, i.e. that what we're doing today is what everyone else will be experiencing tomorrow. The second is the weak recycling of common 'wisdom' regarding the web, what's cool and where it's "definitely" going to go wrong.

So, just because we use Twitter and blog, doesn't mean everyone is going to. Indeed, I'd argue that the very fact that we are entrepreneurs working in design, marketing and new media means we are exactly the kind of self-aggrandising/outgoing folk who will engage in these activities. Does it mean other people won't? Of course not. Be just because we *all* do, doesn't mean *everyone* else will.

Similarly, it wasn't true to say that everyone spends more time online than they do watching television. That may be true of teenagers but when I was a teenager I spent more time in my room reading and listening to music than watching TV. Let's not confuse human behaviour with cultural trends. And as for the ridiculous anecdote about the literature professor who can't read War and Peace since he started using the web... That man is in the minority.

I'd recommend these people read Tim Berners-Lee, Clay Shirky and maybe Brian Eno's insightful 1995 essay on targeted marketing.

So, yes, I got impatient and I have a low boredom threshold and I walked out. But what would have made me stay? Two things, I think.

Firstly, we could have enjoyed some talk about how the way in which we use the Internet has changed. The Internet is a load of computers/servers connected together. Over that, the web was laid, pages of content that joined together and, initially, that was how we used the Internet (and for email and IRC, of course). Now we use the Internet to deliver content to the apps on our smartphones or to 'narrowcast' films to our TVs, and the web part of the general connectivity has become a little less important (although it won't go anywhere in the short-term). We could have usefully talked about how users are accessing data and how we adapt what we do to satisfy their demands. And how we keep that fresh, interesting and, yes, creative.

The second thing that could and should have been different this evening was that we should have talked about the Internet as a huge, interconnected resource, to which people contribute. Web 2.0 as it is now called (and was so referenced as at the start of the evening). Instead we talked about the web - but, really, the Internet - as a mechanism that delivered content to us. We talked about how the content presented to us could be better refined, more targeted. But that isn't the point. The original Web 2.0 - as defined by Tim Berners-Lee - sometimes called the semantic web, was about joining up data, in all its forms (including video). One of the panellists did make a good point this evening (and I must apologise that I can't remember who it was), which was that often we start out looking at one thing on the web and, by following links (and, I'd add, our interests), we find our way to all sorts of different sites, pages and information. This is what excites me about the web; the interconnectivity, the wealth of data, the user content, the real-time commentary on life.

The web, the Internet, whatever you want to call it, is - at the risk of sounding clichéd - a fresh, innovative, exciting space. What excites me is not how I might watch TV over the web or how content might be targeted for my consumption. No. I love being in the middle of a strange town with my smartphone telling me where I am and what's around me. I love being able to map the runs I do and share them with my long-suffering friends. I love the fact I can IM my daughter in Berlin *right now* and chat to her. I love the fact that via apps and pages and any and every other means, we can all access and share films and music and data and opinions and all the other things that constitute the culture that we enjoy. That, I think, is worth talking about and, indeed, celebrating.